Are you starting an online business and wondering which email platform would be the best one to start with? Maybe you've had an online presence for sometime but haven't dived into the email marketing yet which let me tell you is your biggest mistake yet! Not only are your email subscribers more likely to trust and buy from you but you own that list. A social platform could disappear within a day! An email list is invaluable to growing a business and if you've already started one but aren't using ConvertKit yet then you might want to consider looking into its benefits.
I have tried a few on my online blogging journey but the one I've found the easiest and most effective is ConvertKit! Let me tell you some of the pros and cons of using it from my experience.
To start off, I can't go past the automation available in ConvertKit. I had started off with some other platforms. Unfortunetly, they just couldn't get the automation system to work how I wanted. No matter how much time and effort I spent talking to their support team, it just still wouldn't work. If you are using your email platform for business and thus to make money, then really think about the value of automation!!
It means supporting your customers automatically. For example, when they buy a specific product from you, they can then go down an automation that supports them on their purchasing journey. Things like how to use the product, reviewing it, sharing their experience with it with their friends and SO much more. Even more so it nurtures those that are yet to purchase from you and continues them on a journey until they have and then takes them on their next automation. Just brilliant and really opens up so many opportunities with how you can support your customers.
The benefit to the automation is once it's set up, you don't have to do a thing. Convertkit can link with your website shop. Once a customer purchases they are tagged. By buying that specific product it will send them down a specific automation you have preset. There's just so many paths you can take your customers down.
Landing Pages Through Your Email Platform
Another benefit I found using Convertkit is that it had the ability to add landing pages to my website or create links for landing pages that I could send customers too. Before Convertkit I was literally paying for another platform to do this. Mind boggling!! Tick on the saving there! Just another benefit to using this email platform.
Migrating Over To Convertkit
I couldn't think of anything worse then moving all my landing pages, customers and all the necessary things over to a new platform. It kept me debating the benefits before I even considered it. If you have a certain number subscribers, I think it was a minimum of 10000 when I did it but check because it could have changed, ConvertKit will help you with this!! This not only saved me SO much time but when you first start using a different platform and aren't really sure what you're doing, its so helpful to have someone else set it all up for you so you can then just run with it.
For those of you that are creating digital products like ebooks, documents or content subscription, ConvertKit even allows you to sell it through your emails. I love that I can link a product I may be talking about to my subscribers and they can simply click a button to purchase. For those of you without a website or another platform to sell on, it might just tick that box for you too.
Over time I have enjoyed all the free resources that are included in my ConvertKit subscription. The heap of training that's included on all the areas of using and growing with the platform.
I know as my business grows the platform will be able to grow with me. ConvertKit continue to offer me new and exciting things! One of the latest being the referral program. It's now included in my package and helps my customers earn rewards for referring my page onto their friends. It's a win, win really.
There are many exciting things to use and learn from this platform. It's really helped my business to not only grow but automatically doing it in the background!
Trying ConvertKit Email Platform
Whether you have a list or looking to start a list, you can see now why you'd really want to look at ConvertKit . With all the benefits mentioned above and so many others I haven't even touched on. Think tracking of opening email rates, click rates on each specific links and so much more. It's definitely something worth having a look at! With their basic free plan of up to 1000 subscribers you have no excuse not to at least consider it.
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